Great read on some themes for why the ag drone market is really set to thrive in the coming years: Ag Drone Market to Reach $3.7 bn by 2022
Having worked with a number of the companies mentioned in the article, we see a fundamental importance for businesses that focus on the value drones can provide without selling farmers hardware. Farmer's want to farm and if it isn't easy, it has lost their attention. We focus on delivering the entire work flow that allows farmers to seamlessly integrate high resolution imagery into the decision making, so the data is merely another reference point for making better decisions that ultimately impact costs or yield.
The promise for Agtech as an industry is very exciting, but separating the real value propositions is going to take a lot more work than just having a drone fly farmland. The integration of all the working parts is what we are focused on, which we ultimately believe will help farmers make better decisions throughout the ENTIRE growing season.