We had an awesome time down in London this week at the Farms.com Precision Agriculture conference. Great to see so many stories being shared between growers, agriculture industry vets, service providers and big thinkers!
It was clear to us from the conference that farmers want to embrace technology, they just want it to be easy. Wade Barnes, the CEO of Kleiner Perkins backed FarmersEdge reminded everyone of the "20 Minute Rule." If a farmer can't figure it out in 20 minutes, he has lost interest. Other themes also centered around integration and collaboration. There is a lot of data out there in the field but the problem is that not everything works with everything else. In the past agriculture has been a bit insular and people aren't talking about what is working on their fields and the success they are having with different approaches. We are excited about the future of farming with a focus on data integration and creating a community that is open to collaboration.
Deveron's Head of Agriculture gave a great talk on where UAV use on the farm is headed and provided insight to growers about how they can make effective use of a UAV service program on their fields today:
A treat for everyone was seeing Wade Barns speak about FarmersEdge. We found this slide particularly insightful about what is going on in a grower's mind and their expectation of embracing precision agriculture in the next 5 years.
Farming is difficult. There are a million variables that can impact a field's yield and a lot of them are out of the control of the farmer. We like to think that data can help with making better decisions and it looks like this trend is starting to make some progress with the farmer as well!
It will be pretty cool when the farm actually runs like this: